📱 TikTok- ja Reels-hittejä: 15 suomalaista lahjaa, jotka ovat tällä hetkellä suosittuja

If you open TikTok and search for things like "Finland haul", "Lapland gifts" or "Nordic home decor", you are almost guaranteed to see a recurring set of items:

● Moomin mugs (especially seasonal and limited edition series from Arabia);

● Iittala Kivi glass candle holders and other coloured tableware;

● Scandi/Nordic minimalism-style throws and textiles;

● Lumene cosmetics and other "Nordic" beauty brands;

● Fazer chocolate, snacks and typical Finnish supermarket haul;

● sauna accessories: ladles, towels, oils, Finnish sauna at home sets;

● posters featuring Helsinki, Lapland, and the Northern Lights.

These categories consistently garner likes and saves because they are ideal for short vertical videos: they are beautiful, understandable, associated with the north, and fit into the "cosy Nordic life" trend.

Answer: yes and no.
Some of these items have indeed become trendy because they are useful in everyday life:

● Moomin mugs have long been collected by collectors, and TikTok simply highlighted what already existed;
● Iittala Kivi and Finnish candlesticks are a real working element of the interior: every evening they create soft light and atmosphere;

● Lumene and other northern cosmetics brands are valued for their formulas and adaptation to cold climates;

● Fazer chocolate is simply an honest national classic, not a blogger's invention.

But some trends are purely visual:

● ice lantern moulds,

● aurora glass decorations,

● some "perfect" sets from Pinterest that look beautiful on camera but quickly lose their meaning in a normal flat.

Therefore, a sensible approach is not to believe every video as the absolute truth, but to filter: ask yourself if this thing will be useful in 3-6 months, when the video will be forgotten.

The most convenient route:

1. For design and glassware:
   — Iittala & Arabia brand stores,
   — tableware departments at Stockmann, Sokos,
   — sometimes Iittala outlets (cheaper, lots of "classics").
2. For food and chocolate:
   — Prisma and K-Citymarket supermarkets, sometimes Lidl;
   — they have the same products as the "beautiful sets" at the airport, only cheaper and without unnecessary packaging.
3. For cosmetics:
   — pharmacies (Yliopiston Apteekki, etc.),
   — K-Citymarket / Prisma with beauty departments,
   — Brand stores and duty free at HEL.
4. For textiles and bags:
   — Marimekko (regular and outlet stores),
   — large department stores.

So TikTok and Reels work well as inspiration, but once you're there, it's better to focus on regular Finnish shops rather than the most touristy spots.

If you disregard purely visual items, you are left with a fairly solid list of practical gifts:

● Moomin mugs — they are actually used every day and last for years;

● Iittala Kivi glassware and similar candle holders — small, unbreakable, they create light and cosiness;

● Blankets and home textiles — they provide both aesthetic and physical warmth.

● Lumene and other cosmetics for dry/winter skin — useful in both northern climates and temperate zones;

● Chocolate, coffee, and snacks from Finnish supermarkets — something that definitely won't go to waste.

● mini sauna sets (if the person has access to a bath/sauna/spa);

● Posters and small art prints — an easy and versatile way to bring a little bit of Helsinki into your home.

A good rule of thumb: if an item provides light, warmth, skin care, or is edible, it will almost always be more useful than yet another decorative object "for the sake of appearance."

Yes, cult is not an exaggeration.
Arabia's Moomin mugs come in

● seasonal and annual series;

● limited editions for special events;

● rare old editions that sell for decent money on the secondary market.

Many people start with one mug "as a souvenir of their trip," and after a couple of years realise that they now have a mini-museum shelf.

For fans of Finland, Scandinavian aesthetics and the Moomins, this mug is not just a "souvenir" but a small ritual: drinking morning coffee from a specific design, reminiscing about a trip, changing mugs according to the season.

Therefore, if you are looking for a gift with emotion and history, a Moomin mug is one of the most reliable options.

The working formula looks like this:

1. One "TikTok star"
   For example, a Moomin mug, Iittala Kivi glass or a small item from Marimekko.
   This creates that "wow moment".
2. One practical item
   Fazer chocolate, good coffee, a Lumene beauty product, a small blanket, towel or textile.
   These are things that will be used.
3. One small "emotion"
   A mini poster, a postcard from Helsinki, a "Finnish forest" candle.
   Something that can be turned on or hung on the wall and reminds you of your trip.

The result is a balance: it's clear that you've kept up with the trends, but you haven't turned the gift into a bag of random trendy items.

Yes, and quite a lot.
The TikTok and Reels algorithms are designed to reveal real mass desires: what people want to show, what they want to share, what they are willing to spend money and time on.

If something has gone viral in the context of "Finland gifts / Nordic home / Lapland trip", it means:

● it is understandable in meaning,

● it is associated with Finland even by people who have never been there,

● it looks good in an interior or in your hands,

● it evokes the emotion "I want one too".

In other words, trends are a quick scan of "collective taste".
Even if you don't take any photos, it's useful to see what gifts people continue to buy and show off after a few seasons — these are signs that the item has moved from being a "hype" to a real everyday item.