Founded in 1932, the family-run retailer sells beds handmade in the Nordics, including motorised and smart beds. Materials include Leggett & Platt springs, Vita Talalay latex, Norwegian wool and cotton. The Sensowell system tracks sleep without a wearable device and includes sleep-based alarms.
Showroom visits are by appointment, with 30 minutes set aside for personal sleep testing. The website states a 180-day satisfaction guarantee for mattresses and a 25-year frame and spring warranty. Sales focus on personal consultation and direct dealings with consumers.
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