The online shop is run by a Finnish family business founded in 1957. It sells watches, engagement and wedding rings, diamond and gift jewellery, christening gifts and vintage jewellery. The range includes Finnish and European makers, Finnish-made rings and some pieces made from recycled precious metals. The online shop began in 2007.
As an authorised reseller, it supplies products with the manufacturer's or importer's official warranty. Stock items are dispatched the same or next working day; other items usually take 5–10 working days. The business moved fully online in 2019.
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