The agency organises cultural journeys with Indigenous communities in Norway, Tanzania, Papua New Guinea and Morocco's Sahara. Families host travellers rather than hotels. Options include spring reindeer migration with a Sámi family and visits to Maasai, Hadzabe and Datoga communities.
Trips can reach remote areas without electricity, roads or Wi-Fi. The company works with WINTA and follows an engagement framework based on Indigenous rights. Seventy per cent of profits goes to the host family and community. Founder Anniina Sandberg has a master's degree in African Studies.
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