Founded in 1997, the e-commerce company and brand house develops sports and leisure products from concept to finished item. It has belonged to the BHG Finland e-commerce group since 2021. Its portfolio includes Adidas martial arts equipment, Viking Discs, AirTrack Nordic, Swoop, Core and Kuura.
Products are sold through its own online shops, marketplaces and retail chains. Its online shops include Nordic ProStore, Hobbybox, AirTrack Nordic and Viking Discs.
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