The chain shop's range includes outdoor clothing and footwear for the whole family. The shared online shop features brands such as Icepeak, Rukka, Dachstein, Your Face and Ril’s, alongside home products. Pet clothing and accessories are sold under Rukka Pets and Icepeak Pet.
The shop is in Kaari shopping centre. The chain also operates an online second-hand shop. Wheelchair access is available at the entrance and in the car park.
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