Founded by Peder Planting in 1989, the company distributes sporting goods, particularly winter sports equipment. Its brands include Fischer, One Way, Brooks, Asics, Scott, Swix and Brico. It owns ski wax manufacturer Vauhti, whose products are made in Tohmajärvi and exported to 24 countries.
Distribution covers Finland and the Baltic countries, with One Way also supplied in Sweden. Sales teams cover southern, western and northern Finland, the Baltics and Sweden. Wax accessories and related services are offered alongside ski waxes. Its environmental management system received ISO 14001 certification in 2023.
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