The jewellery is handmade in Finland from recycled and surplus materials, and the website describes the operation as zero waste. The lines include Rare Species, Wire Flowers, Uniikit and Urban Gems. Pieces are one-of-a-kind or made in small runs rather than mass-produced.
The jewellery company was founded in 2013. It sells through its online shop and through retailers, including a store in Siilinjärvi and Kure in Oulu. It also takes part in craft fairs and market events in Oulu.
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