The clothing shop's range includes menswear, womenswear and sports clothing. The chain's online shop sells outdoor clothing and footwear for the whole family, as well as home products. Brands include Icepeak, Rukka, Dachstein, Your Face and Ril's.
The shop is in Aapeli shopping centre, with a wheelchair-accessible entrance and car park. The chain also sells pet clothing and accessories under Rukka Pets and Icepeak Pet online, alongside second-hand goods through its ReUse service.
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