The shop belongs to a Finnish children's clothing brand founded in 1944. It designs clothing and footwear for ages 0–12, including winter jackets, snowsuits, boots, barefoot shoes, base and midlayers, rainwear, accessories and ski gear. The range also includes UV-protective swimwear and a Moomin collection based on Tove Jansson's illustrations.
The chain's second-hand service lets customers sell back used brand items for a gift card. Digital gift cards can be used online and in stores. This branch is in IsoKristiina shopping centre, with a wheelchair-accessible entrance and parking.
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