The Finnish family business sells women's lingerie, including underwired, wireless, sports and full-cup bras. Brands include Anita, Chantelle, Miss Mary, Marie Jo, Missya, PrimaDonna and Swegmark. Swimwear includes swimsuits and bikinis.
An online shop complements the store, with a size calculator to help choose a bra size. Online orders have a 30-day exchange and return policy. Fit and sizing guides are available, and customer service can be reached by live chat or phone.
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