The company is a business consultancy offering ideas, tools and practical solutions to help companies find customers. A free online tool, Merkityskartta (meaning map), clarifies what a product offers and why it matters to customers. The digital tool Tähtiasiakas identifies key customer groups, buying motives, the value proposition and the elevator pitch.
The company develops its own brand, Starfireblast, focused on meaningful business and sustainable living. Its work combines efficiency, wellbeing and sustainable business under the idea of planetary productivity. It also builds simple web tools for clients, such as calculators, selectors and tests, and its blog covers marketing, customer communication and service descriptions for experts.
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