The silicone elastic shoelaces adapt to the foot and stay fixed in the shoe's lace holes. They fit most children's and adult lace-up shoes and suit sports footwear such as football boots. Waterproof and washable, they also work with Goretex shoes and come in colours from black and white to rainbow shades.
Each pack contains 14 laces, usually enough for one adult pair or up to four children's pairs. Sales and imports are handled by Babyidea Oy, which runs the MaMidea online shop. Retailers can contact the importer for stock.
If you tried the elastic laces in your or your child's shoes, share your experience below for other buyers.
