Founded in 1990 by Karl Kristian Bergman Jensen, the Nordic company specialises in plant-extract supplements, vitamins, skincare and hair care. Marinus Blåbjerg became an equal owner in 1992. The range includes Hair Volume hair products and the Hyaluronic Active skincare line.
Ingredients are sourced directly from growers and analysed under controlled laboratory conditions. Products are sold through pharmacies and beauty and health stores in more than 40 countries. The head office is in Sweden, and the company has been listed on Stockholm's First North market since 2007.
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