This women's clothing chain was founded in 2022 by Nina Asteljoe. Its Helsinki shop is in the Citycenter shopping centre, and there is another store in Turku. The range covers tops, shirts, knitwear including mohair, trousers, skirts, dresses, coats and shoes, plus accessories such as jewellery, bags, scarves, hats and belts.
The chain also offers colour analysis by Johanna Hytti, based on the classic 12-season method. Products are sold through the online shop too, and online orders can be collected in store. The entrance is wheelchair accessible, and cards and mobile payments are accepted.
