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    Review Moderation | SuomiGuide

    Last updated: 6 November 2026.

    Reviews on SuomiGuide (suomiguide.fi) help people choose places and companies. For them to be trustworthy, we moderate them by clear rules. This page sets out which reviews we publish, which we remove, how reviews are checked and how to challenge a decision.

    1. Who can leave reviews

    A review should be based on your own experience of the place or company: you went there, used the service or bought something. Reviews of your own company, of competitors and paid-for reviews are not published.

    2. What we publish

    • Personal experience and impressions, including critical ones, as long as they are to the point.
    • Specifics: what was good, what was not, how the service went.
    • A rating on our scale together with the text.

    3. What we do not publish and remove

    • Insults, threats, hate speech and swearing aimed at people.
    • Third parties' personal data: phone numbers, addresses, staff surnames without reason.
    • Spam, advertising, links to other sites, repeated text.
    • Knowingly false statements and defamation.
    • Reviews unrelated to the place or company.
    • Text copied from other sources.

    4. How reviews are checked

    Every review is linked to a Google account. Anonymous reviews are not possible.

    Our moderators read every review. They check that it does not break Finnish law, contains no aggression, insults or threats, no hatred or persecution because of religion, nationality or other grounds, no provocation or personal disputes, and that it is not written by the business itself or by a competitor.

    We do not check a receipt or booking for each review, so we cannot confirm that every author actually used the service or bought the product.

    Positive and negative reviews are published by the same rules. When we remove or do not publish a review, we tell the author which rule was broken and how to ask for a new review of the decision. We may also ask you to add details of the experience.

    5. Complaining about a review

    If a company or a visitor thinks a review is unfair or false, write to [email protected]. Give the link to the page and what is disputed. We handle the complaint, ask for evidence if needed, and decide: keep, correct or remove.

    6. Appeal

    If you disagree with our decision on a complaint, you can ask for a second review in the same e-mail. The decision after the second review is final on our side. This does not take away your right to approach the supervisory authorities or the courts under Finnish law.

    7. Paid placement and reviews

    Paid services and advertising do not affect reviews. We do not remove honest negative reviews for payment, and we do not publish positive ones for payment. Businesses that pay for priority placement or a premium listing are marked with a crown icon (see How Rankings Work).

    8. Contact

    Questions about reviews and moderation: [email protected].

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