The shop belongs to an alternative fashion and accessories retailer whose company was founded in 2003 and runs several stores in Finland. It sells trendy alternative clothing and individual accessories inspired by various subcultures. A piercing studio, Cyber Piercing Studio, and the Bite Club tooth jewellery studio operate alongside.
The shop is in the Asematunneli underpass, and the entrance is wheelchair accessible. In summer the company appears at festivals with a pop-up stand. Its website is in Finnish and English.
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