Founded in 2011, this Helsinki shop sells clothing, footwear and accessories with the idea of owning fewer, better things. The focus is on goods made in Japan and the USA, from brands such as Red Wing Shoes, Danner, Momotaro Jeans, The Flat Head, Nudie Jeans, Stetson and Pendleton.
The range covers trousers, denim, tops, jackets, shoes and shoe care, headwear, bags, womenswear, books, magazines and gift cards. The online shop ships to most countries, and online orders can also be collected in store. Payment options include cards, MobilePay, Klarna and PayPal. The entrance is not wheelchair accessible.





