Founded in 1994, the family company imports and wholesales craft and packaging materials, paper and office supplies, and drawing pads. Much of the range is designed in-house, with some products also manufactured by the company. Goods come from Asia and Europe, alongside Finnish-made items.
Products are sold through retailers including craft shops, bookshops, department stores and online shops. Retailers can register for the company's own trade webshop. Sample printouts of craft and packaging ideas are available with orders.
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