This consultancy specialises in managing and developing the B2B value chain of companies. Together with the client it designs and carries out development programmes for the B2B value creation process. An IMP analysis can cover the whole B2B value chain, a part of it or a single element, and the methods draw on proven practices, including in-depth interviews with management, key staff and customers.
Workshops produce the initial, interim and final reports and the development roadmaps. Agreed development projects are delivered on a turnkey basis, with a partner network covering areas outside its core expertise. Tools are tailored to client needs to support growth and internationalisation. According to its website, it is an ELY Centre framework supplier for business development services, and the B2B Genius digital platform offers tested business development tools.
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