How to get your business on Google Maps in Finland

To put a business in Finland on Google Maps, you create a Google Business Profile (formerly Google My Business). It is free, and you need neither Suomi.fi identification nor a paid listing. Sign in with a Google account, go to business.google.com/add, enter the name, category and address or service area, and verify that the business is yours.

Button names, time limits and rules in this guide come from Google's Business Profile Help, read on 9 November 2026. The help pages are available in English, so you can follow them without Finnish.

Who this guide is for

You run a business in Finland, you work mostly in English, and you want customers to find you on the map. Perhaps you opened a small café in Tampere this year, or you took over a hair salon in Turku from an owner who retired. What differs in Finland comes further down. See how such a business is listed in our directory: Cafe Tampere. Salon owners have a separate guide: Running a hair salon, barbershop or beauty salon in Finland: how customers find you on Google.

Can your business have a profile?

Profiles are for businesses that meet their customers in person, either at their own premises or at the customer's place. A business that exists only online is not eligible.

Two set-ups are allowed:

• Customers come to you. The address is shown on the map.
• You go to your customers. You list the areas you serve and hide the address. Cleaners, plumbers and mobile hairdressers belong here.

Search before you create anything

A listing may already exist even if nobody at your company made it. Look up the business name and town in Google Maps first. One of three things will happen:

• Nothing comes up. You create a new profile, as described in the next section.
• The business is listed but unclaimed. Choose "Claim this business" and then "Manage now".
• The business is listed and someone else manages it. Go to business.google.com/add, find the business and choose "Request Access". The current owner is notified by email and has 3 days to reply.

If you are buying a business, ask the seller to add you as owner before the handover.

Only one profile per business is allowed. A profile treated as a duplicate does not show in Search or Maps.

Create the profile

Your screens may look slightly different from this description.

• Sign in to the Google account that should own the profile. Pick an account the company controls, not an employee's private one.
• Go to business.google.com/add.
• Click "Add your business to Google".
• Type the business name as it appears on your sign. Leave out slogans, the town and opening hours.
• Choose the primary category that describes the business best. A few extra categories can be added later.
• Enter the address, or the service area if you travel to customers. Finnish addresses are written as street name and number, then a five-digit postcode and the town, for example Hämeenkatu 1, 33100 Tampere. Add a staircase letter or flat number if customers need it to find you.
• Add a phone number and a website.
• Choose a verification option and follow the steps on screen.
• Once the profile is verified, add opening hours, photos and services.

Verification: what you may be asked to do

You do not choose the method. Google assigns it automatically, it cannot be changed, and some businesses must verify in more than one way. If verification is not finished, start it with the "Get verified" button on your profile. The help pages describe five methods:

• Phone or text. A code goes to the business number.
• Email. You follow the instructions in the message.
• Video recording. A single unedited clip without breaks, at least 30 seconds long, recorded and uploaded from a mobile device through your Business Profile. It must be filmed live: pre-recorded videos are not accepted. It should show where the business is, that it exists and that you manage it.
• Live video call. You stand at the premises and show the same things while on the call.
• Mail. A code is posted to the address. It usually arrives within 14 days and expires after 30 days.

Reviewing a verification can take up to 5 business days. Keep the code to yourself, even from people who manage your profile, such as an agency helping you. While you wait for a postcard, leave the name, address and category as they are, and do not ask for a new code: a new request cancels the one already in the post.

What people expect to need in Finland, and do not

A Business ID (Y-tunnus). You can look up company details by it in the YTJ business information system. Google's help pages on adding and verifying a profile do not mention it. Having a Y-tunnus does not put you on the map, and Google's verification still applies.

Suomi.fi or bank credentials. Neither is among Google's verification methods for a Business Profile.

A Finnish-language profile. Write the business name as it appears on your sign. Write the description in the language your customers read.

A paid listing. Adding or claiming a business is free. Ads are a separate product, and there is no way to request or pay for a better local ranking on Google.

After the profile is live

• Set special hours for holidays. If you close or shorten your hours at Midsummer (juhannus) or Christmas, add special hours. They leave your regular hours untouched and show customers what applies on that day.
• Check the pin. If the marker sits in the wrong place, edit the location, select "Adjust", move the map until the pin points to your entrance, then select "Done" and "Save".
• Add a second owner. If only one person has access and that person leaves, the company loses control of the profile. Invite a colleague as owner or manager instead of sharing a password.
• Keep the same details elsewhere. Name, address and phone number should match in Finnish directories. Fonecta's free Connect package (0 euros a month) lets you update contact details, opening hours and business category in Fonecta Caller, Finder and the 020202 service, according to its page. At SuomiGuide, listing your business is free: fill in the form and we will contact you.

If the profile is verified but still does not appear, new businesses can take up to a month before they are ranked and shown in search results. After that, go through the checklist in The business exists, but it is not on the map. Why?.

If you get stuck

You can check your business details and start managing the profile yourself. If ownership or conflicting details stop you from moving on, Madloba Consult helps with local visibility. The service is described on this page: Google Maps SEO for local business.

Sources

All sources were read on 9 November 2026.

• Google Business Profile Help: Add or claim your Business Profile
• Google Business Profile Help: Get started with Google Business Profile
• Google Business Profile Help: Verify your business on Google
• Google Business Profile Help: Verify your business with a video recording
• Google Business Profile Help: Request ownership of a Business Profile
• Google Business Profile Help: Manage your business address
• Google Business Profile Help: Resolve duplicate profiles & ownership issues
• Google Business Profile Help: Manage your Business Profile owners & managers
• Google Business Profile Help: Find your business on Google
• Google Business Profile Help: How to set Special hours
• Google Business Profile Help: Remove a Business Profile from your Google Account
• Google Business Profile Help: Tips to improve your local ranking on Google
• YTJ: YTJ - Etusivu | YTJ (in Finnish)
• Fonecta Connect: Tavoita asiakkaat Fonectan hakupalveissa! Päivitä yrityksesi tiedot ilmaiseksi Connect Maksuttomalla. (in Finnish)

Written by: SuomiGuide editorial team (business guides). Fact-checked against Google's help pages on 9 November 2026.