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    What is the unit price on Finnish price tags?

    How to compare prices of different pack sizes.

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    Short answer

    Under EU rules, shops must show both the selling price and the unit price, such as the price per kilo or per litre. Your Europe explains that both must be clear, unambiguous and easy to read, also in adverts that mention a selling price. The unit price does not need to be shown if it is the same as the selling price. In Finnish shops the unit price is often printed in smaller type next to the main price.

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    Why

    1. Your Europe says all products must show a unit price in addition to the selling price.
    2. The Federation of Finnish Enterprises says the unit price must be distinct from the selling price.
    3. A unit price is not needed if it equals the selling price.

    Details

    Common units are euros per kilo (€/kg), per litre (€/l) and per piece (€/kpl). "Kpl" is short for kappale, meaning piece.

    Tip

    Compare unit prices, not pack prices. A bigger pack is not always cheaper per kilo.

    What may differ

    Some products are exempt from unit pricing because of their nature or use.

    Common misconception

    Unit prices are only a courtesy and shops can leave them out.

    What actually happens

    Showing the unit price is a legal requirement for most goods.

    People also ask

    • Do shop prices include VAT in Finland?
    • What does the lowest price in 30 days mean on a sale?
    • Are groceries expensive in Finland?

    Sources

    This answer is for reference only. Consumer rules can change and cases differ, so check KKV or the Consumer Advisory Services.

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