Free business listings in Finland: where to list your company and what "free" really means

If you run a business in Finland, you can list it for free on Google Maps, in Fonecta's search services with the Connect Maksuton plan, on Palveluyritykset.fi and Paikallinenyritys.fi, and in SuomiGuide. A Business ID and an entry in the Trade Register prove that the company exists. They do not put it in front of customers.

Everything below was read on the services' and authorities' own pages on 10 November 2026. Most of those pages are in Finnish only, so we quote the Finnish button names where they matter.

Registering a company is a separate step

Newcomers to Finland sometimes expect the business register to act as a directory. It does not, and it has its own costs.

• Registration. A start-up notification to the Trade Register is filed online at ytj.fi or on paper. The Finnish Patent and Registration Office (PRH) notes that the online service at ytj.fi is available only in Finnish and Swedish, and paper filing takes longer than filing online. According to PRH's price list, a start-up notification costs EUR 75 for a private trader (toiminimi) and EUR 400 for a limited liability company (osakeyhtiö), or EUR 300 when the company is set up through the guided process at ytj.fi.
• Not every private trader must register. PRH lists the cases in which registration in the Trade Register is mandatory, for example when you live permanently outside the EEA, which also requires a PRH permit. Outside those cases, PRH says you can still file a start-up notification.
• The public record. The company search at YTJ lets anyone find the basic details of companies, organisations and foundations by Business ID (Y-tunnus), name or LEI code. That is useful for trust. It says nothing about your opening hours, services or photos.

Prepare your details once

Write down every detail in one document, in Finnish and in the exact form you will use everywhere:

• the business name as it appears on your sign
• your Business ID
• street address with the five-digit postcode, or the areas where you visit customers
• phone number, a company email address and your website
• opening hours
• municipality (kunta) and line of business (toimiala)
• a short description in Finnish, plus English if many of your customers do not speak Finnish

Use an email address that belongs to the company. If listings are tied to a personal address, access can leave with the person.

Where to list the business

Google Business Profile

Google says you can add or claim your business at no charge. Only businesses eligible for a Business Profile can add or claim their location, and once you add and verify the profile, customers can find your business on Search and Maps.

Verification methods are set by Google automatically: phone or text, email, live video call or a postcard, depending on what your profile offers. Most postcards arrive within 14 days, and the code expires after 30 days. Google's review of a verification can take up to 5 business days. The help page does not mention a Business ID or a bank login. More guides for owners are in our For business owners section.

Google also says it compiles profile information from several sources, including publicly available information, licensed data from third parties and users who contribute facts. What your profile shows does not come only from you.

Fonecta Connect Maksuton

Fonecta runs Fonecta Caller, Finder and the 020202 service. Its page lists the Maksuton ("free") plan at EUR 0 per month with no commitment. According to the page, the plan lets you verify your business profile on those three services, adds a verified-profile badge on Fonecta Caller, and lets you update contact details, opening hours and line of business. You start with the button «Ota käyttöön ilmaiseksi» ("Start for free"). The page does not explain how verification works or whether a Business ID is needed.

Palveluyritykset.fi

A directory of service businesses. It states that the basic listing is free and that this is neither a trial nor a hidden subscription. To start, you need at least a company email address, your municipality and your line of business. Other details can be added step by step. The page says a company's details can be corrected or removed on request.

Paikallinenyritys.fi

A local business directory. The front page says the basic listing is always free, with no monthly fees or commitment, and that every company is checked before it is published. Sign-up starts from «Rekisteröi yritys ilmaiseksi» ("Register your business for free").

Suomen Yrittäjät business directory

The directory of the Federation of Finnish Enterprises lists only member companies that have agreed to publication. Non-members are invited to join, and the page shows neither a separate listing form nor a price for the listing.

SuomiGuide

A listing in our directory is free. Fill in the form and we will contact you about publishing your details and location.

Questions to ask before you submit

• What exactly is free? A basic listing and paid add-ons are different products.
• Does this create a contract? If yes, how do you end it?
• Who can edit the listing later? You with a login, or the directory's staff on request.
• Which account holds access? Record the login so a change of staff does not lock you out.

If a salesperson calls offering visibility in a directory, ask for the offer in writing and compare it with what the service says on its own website before you share card details.

Keep the details identical

When you move or change your phone number, update every listing on the same day. A made-up example: a bike repair shop in Jyväskylä moves to another street. If the old address stays in one directory and the new one is on Google, a customer may walk to an empty shop. On SuomiGuide, bike shops in the city are listed under Bicycle store, which showed three places on 10 November 2026.

Directory listings are not a way to buy a better Google ranking. Google says there is no way to request or pay for a better local ranking. Local results are based mainly on relevance, distance and popularity (the help page heads the third factor "Prominence"). Correct, consistent details mostly help customers trust what they see.

If the profile exists but the map still does not show the business, work through The business exists, but it is not on the map. Why?

If your details do not add up

You can check your business details and start managing your profile yourself. If ownership or conflicting information blocks your progress, Madloba Consult describes its work on Google Maps visibility here:

Google Maps SEO for local business

Sources

All sources were read on 10 November 2026.

• PRH: Fees for start-up notifications submitted to the Finnish Trade Register, updated 1 January 2026
• PRH: Start-up notification for a private trader to the Finnish Trade Register, updated 26 August 2026
• YTJ: YTJ - Etusivu | YTJ (in Finnish)
• Google Business Profile Help: Add or claim your Business Profile
• Google Business Profile Help: Verify your business on Google
• Google Business Profile Help: Understand how Google sources & uses info in Business Profiles & local search results
• Google Business Profile Help: Tips to improve your local ranking on Google
• Fonecta Connect: Tavoita asiakkaat Fonectan hakupalveissa! Päivitä yrityksesi tiedot ilmaiseksi Connect Maksuttomalla. (in Finnish)
• Palveluyritykset.fi: Lisää yrityksesi Palveluyritykset.fi-hakemistoon (in Finnish)
• Paikallinenyritys.fi: Paikallisille yrityksille näkymäpaikka maksutta (in Finnish)
• Suomen Yrittäjät: Yrityshakemisto (in Finnish)
• SuomiGuide: Add Your Organisation to Suomiguide, as it looked on 10 November 2026

Last checked: 10 November 2026.

Written by: SuomiGuide editorial team (business guides). Fact-checked against Google's help pages on 10 November 2026.