The membership association brings together customer marketing, data-driven marketing and business development professionals. Members receive training, webinars and expert advice. Since 2009 it has published an annual customer experience and loyalty study, Asiakkuusindeksi.
Consumers can use its telephone sales restriction service and the Posti-Robinson addressed direct-mail restriction service, which runs for three years. The association contributes to direct-selling codes of conduct and has developed responsible-employer criteria for telemarketing companies.
As a member or service user, share your experience in the comments.
